Build credibility in a market saturated with competitors with no purpose. How does a person go from being a monk to celebrity status in under two years? That’s right. We’re talking about podcaster, YouTuber, motivational speaker, and former monk Jay Shetty and his meteoric rise to fame.
So how did he do it? Shetty became a pundit of sorts after mastering the art of tapping into a mental and emotional need and turning that into a business. Once he established himself as a trusted source of feel-good advice in a relatable format, he wrote a book titled, Think Like a Monk, and the world fell in love with it. Today, his podcasts feature stars like Khloe Kardashian and Alicia Keys.
What was Shetty’s secret to success? Authority positioning!
If you’re wondering how authoring a book and quick success are related, we’ll help you out. But first, let’s explore the concept.
What Exactly is Authority Positioning?
Authority positioning is a strategy that entrepreneurs use to solidify the credibility of their work. They do this by mastering and then marketing that expertise to the right audience. Understanding how social psychology works and which tools can best propel your goals are essential as well.
To establish yourself as a trusted industry expert, your reach needs to be omnipresent. That means putting yourself out there in the media to get people talking and interested in what you have to say. This could be through media mentions, podcasts, videos, workshops, social media marketing, and the like.
While there are several strategies to establish your authority in a niche, writing a book affords you tremendous visibility and perceived value. Here’s why:
Benefits of writing a book:
- Pulls you out of obscurity by putting your expertise out into the world in a relatable format
- Helps you break free from push marketing strategies, thereby increasing your ability to reach new clients
- Makes you more memorable and easier to find online, giving you an edge over your competitors
- Earns you instant credibility
- Removes risk by offering clients a try-before-you-buy option
- Eliminates client apprehension and results in positive reviews and personal recommendations
Questions to Ask Yourself
Are you considering writing a book? Ask yourself the following questions to determine your plan of action.
Why Should People Read Your Book?
Simply writing a book is insufficient to propel you into the hall of fame. The secret is to stand out through your book. Before you begin, ask yourself, why would anyone want to read my book? What will make my book different? Find a shiny new angle that sets you apart.
What Kind of Success Do You Expect from the Book?
Wanting a profitable outcome is the obvious answer, but you need to figure out a long-term endgame—the timelessness of your book matters.
Who is Your Ideal Audience?
Determining who will benefit from what you have to share is paramount. Identify that niche audience first, and then take it from there.
Why Should They Care About What You Have to Say?
Your book should be a holy grail of information that can help someone immeasurably. Influential content is not easy to create, but if you believe in your work, it shouldn’t be as hard.
Are You Going to Write it Yourself or Hire a Ghostwriter?
Not everyone is a born writer. Since banking on strengths is a great way to succeed, work with someone to create your book if writing isn’t your forte. Even if you’re confident about writing it yourself, hire a good book editor to run through it.
Steps
Writing a book when you’ve never done it before can naturally feel overwhelming, but it’s an essential step towards building market relevance. Authority positioning relies on a calculated approach and not a hasty attempt to make it big. Consider your best options before writing a book
We’re smack in the middle of a highly evolving digital space humming with old and new information. Navigating through this ocean of content can result in two things: finding your port of destination or being lost at sea.
Churning educational content that supersedes what competitors offer is crucial, particularly when it’s a “been there done that” niche. A Google search for a particular book closely related to your field of expertise will give you an idea of how much already exists. Make that your starting point but figure out how to stand apart.
And, if you feel that you’d like to have our team on your side, let us know. Our team has taken 157 authors and counting to become #1 bestselling authors. So, if you ARE READY, sign up to be the Founding Member so that we can share the opportunity with you. We ask you to respond ‘TODAY’ because we’ll open this opportunity of a lifetime ONLY to the first 50 impact makers.
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