Oke Maduewesi has been working in the cosmetics industry for a little more than a decade, and through the years, she has been very focused on delivering sleek premium quality products at affordable prices to enhance the lifestyle needs of African women. Backed with her knowledge and skills as a former Zenith Bank Manager, and an MBA holder from the University of Leeds, Oke Maduewesi built a contemporary innovative cosmetics brand that has grown to have over 25 franchise outlets and 800+ distributors in Nigeria and other African countries, whilst also contributing to the socio-economic development of Nigeria through job creation, enterprise development, strong corporate social responsibility and a business ethos anchored on reputation and trust.Today, she is currently the Founder/Chief Executive Officer (CEO) of Zaron group of companies, comprising Zaron International Limited and Zaron Cosmetics Limited.In her interview with Business Insider Africa, Oke Maduewesi shared an exclusive sneak peek into the world of cosmetics, great advice on how to build a successful cosmetics brand and the 3 women she would wants to see wear her products.See excerptsOn starting Zaron CosmeticsThe Zaron story was conceived in Leeds whilst I was doing an MBA at Leeds Business School. Prior to that, I was working in one of the leading Financial Institutions in Africa. I felt the need to grow but wasn’t sure of what exactly, except perhaps I thought to grow in managerial skills to elevate and dominate in the same sector. I remember selling everything I owned before moving to the UK with my two daughters who were 4+ and 2+ at the time; in pursuit of the next chapter.Back to school and I remember vividly sitting in discussion groups and reviewing different case studies and having this restlessness within knowing that all the cases being reviewed were foreign businesses…
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