Business Archives - Stellar Woman Magazine

Gabrielle Shaw set up her firm to focus on reputation management for brands in 1997. Her award-winning agency has since worked closely with clients, often as lead global comms adviser, for boards, private family offices and entrepreneurs. Innovation is crucial, she says, as is insight into true business value and global consumer temperament. ‘We are at a crossroads where most of our clients are re-thinking what is important and what legacy they will leave,' she says. Gabrielle Shaw Communications helps luxury companies grow, scale and position themselves as innovative global thought leaders through its proprietary Brand Desire Framework. Coming out of lockdown, the agency has significantly grown its fashion, tech, wellness and sustainability practices and its established luxury p...

Why Cultivating Founder Reputation Matters Hello Stellar Women! Twenty-five years ago, I set out to launch a London communications agency. I had a back room, a dream, and a no-fear attitude. Still, it was daunting that my UK first campaign was none other than Starbucks, but I went for it. We introduced coffee culture to a UK nation of tea drinkers. The rest is history. Today, amongst other things, my agency helps business founders, especially women, grow their personal brand and profile as a means to growing their business. Today’s column features tips for female founders to build their personal reputation as the cornerstone to business success. The moment has never been better for women to participate in driving the world’s economic and business growth. Global wealth co...

Tag: Business

Gabrielle Shaw On Strategies She Used to Grow Her Business into an Award-winning Agency

6 Key Strategies For Female Business Founders Building Their Personal brand – Gabrielle Shaw