Tag: Neferteri Plessy

My alarm rang at 5 a.m. non-stop as I popped out of bed for my first early morning zoom phone call. My house was completely silent as the video app asked me to accept the fact that I am being recorded. Then it hit me. I had not built a business based on my family values and my lifestyle. I built a business influenced by sleep deprivation, a worried mind and exhausted idea of what being a mom and business owner was all about. I needed to make a shift and fast. I began to pay close attention to the way I attracted premium clients with ease and it all began with connecting with a premium audience. Success in business is about more than merely putting your products and services on the market and hoping prosperity will follow. You need to form a real, meaningful connection with your po...