Thursday, November 21

This is why Roberta Annan is a multifaceted businesswoman

Businesswoman, investor, philanthropist… Roberta Annan has many strings to her bow. Passionate about fashion, she founded the African Fashion Foundation in 2011, as well as the “Impact Fund for creative industries” in 2021, two initiatives aimed at supporting the fashion industry in Africa. The Ghanaian is a United Nations Environment Program Goodwill Ambassador for the creative economy.Highly committed to the empowerment of women, but also to solving several social problems in Africa, Roberta Annan is one of the most influential businesswomen on the continent.With a degree in biochemistry from Carleton University in Ottawa, Canada and a master’s degree in biotechnology from Georgetown University in the United States, she began her career as an intern at the United Nations, determined to become a competent consultant. What she became a few years later. In charge of mobilizing funds and resources for UN projects around the world, she collaborated with several very wealthy “Family offices” which will later become her clients. She specialised in public relations. This experience led her to create LJ Africa Advisors, through a partnership with LJ Partnership, an English company managing the assets of wealthy families. Then, in 2012, she founded Roberta Annan Consulting, renamed Annan Capital Partners in 2016. “After realising that investors need to be confident I believe in the companies I am asking them to back, I started investing my own capital to show them that I was willing to put my money where my mouth is,”she confides on her website.Supporting creative industriesIn 2011, she founded the African Fashion Foundation to support the growing fashion industry in Africa. With her own funds, she decided to support African entrepreneurs in the sector. “I realised that the industry was always looking for new ideas and that the creative potential of Africans had been wasted or neglected for a…

 

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